Comparisons/vs Mailchimp

Your list grew. Your bill shouldn't.

Mailchimp charges you for growing. Senderkit charges you for sending.

Mailchimp's pricing starts at $13/mo and climbs fast — every new subscriber raises your bill, even if you never email them. Senderkit keeps your contacts unlimited on every plan and only charges when you actually press send.

Real numbers, same audience size

What 50,000 subscribers, 2 sends/month actually costs.

Mailchimp

$350+/mo

for 50,000 subscribers, 2 sends/month

Senderkit

$29/mo

for 50,000 subscribers, 2 sends/month

You keep

~$320/mo

every month

Based on published Mailchimp pricing vs Senderkit Growth ($29/mo) or Scale ($79/mo) for comparable send volume. Updated May 2026.

Why teams start looking elsewhere

Three bills that climb faster than your open rate.

Per-contact pricing

Mailchimp's Standard plan scales with list size. Get to 10K contacts and you're at $100/mo. 50K contacts? Over $350/mo. Even if those contacts never open an email.

Inactive contacts still cost you

Archived and unsubscribed contacts count against your tier. You end up constantly pruning your list just to keep the bill down.

Transactional is a separate product

Want password resets or order confirmations? That's Mandrill — another paid add-on with its own billing.

What changes on day one

Same audience. Different economics.

Unlimited subscribers, always

500 or 500,000 contacts — the price is the same. You only pay for emails that leave the building.

Templates from Cursor / VS Code

Skip the sluggish drag-and-drop builder. Ask your AI for a launch email — it writes MJML, compiles, and saves to Senderkit in seconds.

API + transactional included

Every plan, including free, ships with a full REST API. Send transactional and marketing from the same stack, under the same bill.

Line by line

Senderkit vs Mailchimp

Feature
Senderkit
Mailchimp

Pricing model

Pay per email sent
Pay per contact on list

Entry plan

Free (200 emails)
$13/mo (500 contacts, 5K sends)

50K subscribers, moderate sends

$29/mo
$350+/mo

100K subscribers, moderate sends

$79/mo
$800+/mo

Transactional email

Included in every plan
Separate Mandrill add-on

AI email generation

Use your own Cursor/VS Code AI
Paid add-on

Bring your own database

Yes — Neon Postgres (all plans)
No

API on free plan

Included
No

Remove branding

From $29/mo
From $20/mo

GDPR: own your subscriber data

Your infrastructure
Their infrastructure

Leaving Mailchimp behind

Switch in an afternoon. Not a quarter.

  1. Export your contacts as a CSV
  2. Import them into Senderkit in one step
  3. Recreate (or let AI generate) your templates from the IDE
  4. Point your domain's DNS — we handle SPF/DKIM/DMARC
  5. Send your first campaign the same day

Before you switch

Questions from Mailchimp users

Yes. Export your audience as a CSV from Mailchimp (Audience → All contacts → Export Audience) and import it into Senderkit in one step. Tags and merge fields map automatically.

Switch from Mailchimp. Keep your audience.

Unlimited subscribers · Pay per send · First 200 emails on us · Cancel anytime.